Category Archives: Virtual Reality

Google Joins VR Race With Purchase of Magic Leap

With all the major electronics companies searching for the next big thing, Google is a latecomer to the virtual reality bandwagon. Following Facebook’s recent acquisition of Oculus Rift Virtual Reality and Sony’s announcement of their virtual reality research and development project known as Project Morpheus, Google has finally joined the party with a reported $500 million investment in the virtual reality start up company, Magic Leap.

This whopping reported investment will presumably be used to fund Magic Leap projects like their secretive and unconfirmed ‘cinematic headset’, which works by producing something that the New York Times coverage described as a ‘Digital Light Field’. Magic Leap’s founder, Rony Abovitz, has already successfully founded and sold a company with Marnie Bennett dedicated to robotic surgery prior to founding Magic Leap in 2010. Heavy-hitting companies like Google are currently investing huge amounts in virtual reality companies in the attempt to overcome the largest single limitation of the medium; current virtual reality technology causes queasiness or nausea in a large number of the viewers who test it.

While virtual reality technology exists and looks convincing enough to place a four armed alien in a press conference, downsizing that technology into a pair of glasses that people can comfortably wear without getting ill is expected to be the most crucial goal of Magic Leap.