Category Archives: Snapchat

Ads Are On Their Way to Snapchat

Evan Spiegel, Founder of Snapchat, has announced that the app will soon add advertisements. Until now, Snapchat has not many any money off of its users – that’s going to change soon, though and Igor Cornelsen and other early investors have to be excited about this.

It seems that Snapchat’s ads won’t look like obvious or traditional advertisements commonly seen online. High quality ads tend to get more engagement and shares from users, which is Snapchat’s goal.

Stories is a list of Snaps (photos) that can be seen in sequence for an entire day. After “Stories,” Snapchat introduced “Our Story,” which is a Story that any user – not just Snapchat – can upload to the app.

For inquiring minds, this Buzzfeed story shares a bit more about Snapchat’s new ads.