Category Archives: Fashion

Building a Legacy With Doe Deere

The desire to leave a lasting effect on the world is the driving force behind Lime Crime and Poppy Angeloff founder, Doe Deere. From humble beginnings as a social media entrepreneur, to eventually becoming one of the biggest names in the fashion world, her status as a definitive leader is now unquestionable. Her story is one of overcoming adversity and resourcefulness that serves as an example for women of multiple generations to come.

Where it seems everything is becoming more uniform in nature, Doe Deere dares to stand apart with a take on fashion that is unapologetic. Both of her brands Lime Crime and Poppyangeloff are pushing boundaries by taking new approaches to feminine expression, causing many others to join in her footsteps. Her motto is one of an inclusive nature, always focused on making her products available to a broader market of females. Having built upon the early days of Lime Crime that was operated by a team of only five, they have now grown to employ over forty people dedicated to the same goals and ideals.

Doe Deere moved to the United States at the age of seventeen, and quickly enrolled into New York City’s Fashion Institute of Technology to pursue her dreams of expanding upon her love for fashion. She thought that the world of cosmetics was severely lacking in terms of color varieties, and sought out to change this by offering a line of makeup that was as expressive in nature as she was herself. Women everywhere took notice and helped her grow to reach iconic status in the fashion world. This allowed her to branch out even more to include a line of jewelry which she sells through her company Poppy Angeloff.

In a world of making a difference, Doe Deere is leading the way. She decided to offer an array of animal cruelty free products that also are made from vegan only ingredients, which sets her apart from the rest. Instead of keeping to the old trends of animal tested cosmetics, she set the new standard for people all over the world to follow.

Fabletics Continues to Grow by Focusing on the Customer

Amazon may be the dominant force of the apparel industry, but Fabletics, the active-wear company represented by actress Kate Hudson, is beating the retail giant at its own game by keeping customer preferences top of mind and using customer-driven data to make smart decisions about what items to stock and where. This high-tech approach allows the company to be agile and hyper-focused on the products and services its customers truly desire, and, at the same time, building meaningful relationships with customers.


Fabletics delivers a high-quality product that appeals to the fashion conscious, but it also uses a membership program and convenience that appeals to the modern consumer. Price and quality are no longer enough; today’s customers seek brand recognition, rewards programs and a shopping experience, whether online or in a brick and mortar store.


Reverse Showrooming is Embraced


Unlike many other retailers that are slow to “reverse showrooming,” Fabletics actually encourages customers to browse online and then head to a physical location to complete their purchase. As a result of this practice, about half of the people who enter a physical Fabletics store are already members, and approximately another 25 percent become members in store. This creates a relationship between Fabletics and its customer base.


Data-Driven Decision Making


Fabletics also uses big data to stock its physical stores with the right apparel, avoiding over or under-stocking by relying on online information about its local members’ preferences and social media sentiment. This means that, when a customer enters a store, they can usually find exactly what they’re looking for. Being this data aware has translated to 35 percent growth year over year, and plans for future expansion.


Face of the Company


Of course, it also doesn’t hurt to have a spokesperson as authentic as Kate Hudson. From the very beginning of the launch of the athleisure brand in 2013, she’s been very hands-on. While her primary occupation may be acting, Hudson digs into the company’s details, offering input into the design, reviewing sales numbers and developing strategies that contribute to Fabletics’ continuing growth.

There were stumbling blocks as the company got off the ground. For example, its first inventory order had to be trashed because it didn’t meet the founders’ quality standards. Other celebrities considered the membership model to be a scam, and were vocal about it. Instead of throwing in the towel, Hudson worked with the team to revamp its customer service and to provide more transparency into the company’s products.


Her down=to-earth, approachable style makes Hudson the perfect representative for a company the appeals to modern women who want style and comfort from their athleisure wear. Although Hudson is proud of the success Fabletics has achieved, and has plans to continue growing the company, you’ll still get to see her on the big screen. Along with her business acumen, she is a talented artist who has no plans to step away from acting.


Curious about what Fabletics products are right for you? Take the Lifestyle Quiz to find out!

Lime Crime is a very popular cosmetic company that was first introduced in 2008. Since then they have offered some of the most unique and innovative beauty products on the market. Their products are known for being very colorful as well as richly pigmented. They offer a variety of different products including their most popular product right now which is the matte velvetine lipstick.

The matte velvetine lipsticks are an interesting product that the founder Doe Deere created herself. She was inspired by her favorite flower which is a red rose. The matte velvetine lipstick is a liquid lipstick that dries to a soft matte finish. They are deeply pigmented and offer a wide range of beautiful colors. One of the newest colors is Scandal which is a deep rich plum shade. The matte velvetine lipsticks are also available in a variety of fun colors such as green, blue and even orange. They are very simple to apply and are touch proof.

The matte velvetine lipsticks are just one of the top beauty products that Lime Crime offers. They also have a wide range of other fun and interesting lip products including their unicorn lipstick.

The Unicorn lipstick is a long-lasting deeply pigmented lipstick that comes in a wide range of colors. It is available in basic colors such as pink and red as well as fun colors such as yellow. The Unicorn lipstick is a matte cream formula that keeps lips soft and moisturized all day long. It comes in very unique packaging and smells like cupcakes.

Another popular product is the Diamond Crushers lip gloss. The Diamond Crusher lip gloss offers a gorgeous diamond like effect that can be used on lips, cheeks or anywhere else for a gorgeous highlight. The Diamond Crushers can be worn alone or over other products for even more sparkle and shine. Not only does it smell like strawberries but it is also available in a variety of different shades including purple and pink.

These are just a few of the most popular products that Lime Crime Cosmetics has to offer. Their products are available for purchase online. They can also be purchased in a few retail locations.

Fabletics vs. Amazon

Jeff Bezos has been known to be a ruthless CEO that takes no prisoners. He is someone that has taken the world by storm with Amazon, and he takes every opportunity to make sure that he maximizes revenue that is generated by Amazon. Typically, Bezos buys companies that compete Amazon. Zappos is a company that he purchased. is another one. He was willing to let these companies continue to function in business as usual, but he made sure that he narrowed his competition by purchasing companies that were in direction competition with Amazon. Fans of Fabletics have been wondering if Kate Hudson will bite the bullet and eventually get sell Fabletics to Amazon, but it doesn’t look like she is going anywhere. She has put her heart and soul into Fabletics, and Hudson appears to be ready for battle.


Fabletics sells a ton of clothes for women. Joggers and runners are going to love the selections of leggings and active wear gear that is available. Yoga enthusiasts are going to appreciate what Kate Hudson and her Fabletics brand have conjured up. She is a ball of energy that doesn’t seem to be taking a break any time soon. Her passions for making money and making quality athletic clothing are in synch and she appears to be riding the wave of success with the Fabletics fans that are signing up for subscriptions.


This may be one reason that she doesn’t really worry about the competition that comes with Amazon. It is true that Fabletics is a much smaller company than Amazon, but Kate Hudson has more of a personal touch when it comes to connecting with fans. It would not be sensible for Fabletics to get bought out by Amazon because the secret to successful with Fabletics is not found in the clothing alone. Kate Hudson is clearly the face of Fabletics, and she is the one that helps this company generate the millions in sales that have been occurring.


Hudson knew that subscription services that are offered by Fabletics are crucial to profit so she makes every attempt to connect with fans of this clothing brand. There has to be some type of personalized touch to what she is doing in order to keep regular subscribers interested in clothing that is unveiled through Fabletics.


One of the things that Kate Hudson has done well is develop an active wear line that she models on this website. People get the chance to see her in her workout gear, and many of them may become inspired by the middle-aged mother that is still finding time to juggle a busy schedule with parenting and exercise.


Aside from being the face of Fabletics, Kate Hudson also knows that she has a comparative advantage of having physical brick-and-mortar stores for customers to shop. This is something Amazon has never had. This type of business model for Fabletics involves the opening of more stores in order to lure customers that don’t shop online.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Fabletics Receives Glowing Reviews Every Day

Fabletics is one of the finest online shopping malls in the world, and it is quite important new shoppers understand what a powerful brand Fabletics is. Searching for reviews online will aid every shopper, and this article explains how the Fabletics brand has come across all its lovely reviews.


#1: Reviews On Trust Pilot


There are fascinating and brilliant reviews of the Fabletics brand at Trust Pilot, and the website offers a look at hoe Fabletics treats its customers. Every customer on the site is sent their packages in a timely manner, and they receive items that improve their lifestyle. The lifestyle work done by the designers at Fabletics improves a woman’s feelings of beauty when she dresses in the morning.


#2: Why Are Reviews Important?


Reviews of websites are often the only information customers get about a place where they shop. Fabletics has been reviewed several times over due to their massive popularity, and each review offers a personal perspective on shopping with the brand. Those who are on subscription often speak of the items they receive in the mail as small gifts to themselves, and the reviews share a personal side of the brand that is often missed. Receiving a lovely package in the mail ensures that everyone has beautiful clothing to wear, and these very same people will ensure their own style is protected by repeating purchases on the site several times.


#3: Fabletics Reviews Are Poignant


Reviews are helpful when showing shoppers the power of the brand they have taken an interest in, and there are poignant notes that show how lovely clothing is. Fabletics is a strong brand that is designed to flatter any woman at any time. The woman who wants to flatter her body in a particular way may do so with a piece of Fabletics clothing, and she will feel more confident because she found a piece of clothing that makes her feel better about her body. It is quite simple to find the right cite, stitching and color. A woman simply must make the purchase.


Women with busy lives may move on from their old and tired workout clothing to something that is far better for their self-esteem. Fabletics makes women feel beautiful, they see the difference in the mirror. Shopping online with the brand is simple enough, and reviews of the brand show how lovely it is to wear every day.

Weekend #workout plan inspired by @gingerressler’s high-power moves ??

A video posted by @fabletics on