Category Archives: Fashion Industry

Why Doe Deere of Lime Crime Runs her Company Differently

The revolutionary cosmetics brand Lime Crime is taking its fans by storm after announcing the launch of its new eyeshadow palette. While fans typically jump and beauty bloggers rave over the incredible colors that Lime Crime offers, in this case it’s the fun packaging that has people abuzz.

Lime Crime just dropped a bomb on the beauty world by releasing a line of eyeshadows styled after the ‘90s retro toy of Polly Pockets. Polly Pockets were all the rage for girls in the ‘90s and each little toy opened up to a house for Polly full of levels and unique touches. Similarly, Lime Crime’s Pocket Candy Palettes open up to a whole new world in eyeshadow fun.

The outside casing comes in yellow, blue or pink and are available for $34 each or $90 for all three. Just like the classic toys, they open up to reveal a world of fun for buyers. The colors in each vary from Lime Crime’s signature bold colors to more muted colors that make them the perfect cosmetic accessory for any woman’s style.

Lime Crime was founded by Doe Deere as a means to share her unique fashion sense with women everywhere. Doe Deere is known as a Unicorn Queen and she leads the charge in helping women express themselves through makeup and other cosmetics. Doe Deere can be seen strutting the California streets with bright orange or purple hair and a perfectly polished face of makeup that certainly earns her the title of Unicorn Queen. She is a fearless entrepreneur and encourages her team at Lime Crime to think in a similar fashion.

Lime Crime started as a small startup niche makeup brand and has grown to become so mainstream that fashionistas everywhere carry the company’s signature Unicorn blue lipstick, a shade that never would have been worn a decade ago.

The Lime Crime team loves living on the edge, where beauty meets rebellion and with just a hint of punk rock mixed into the flavor. While the cosmetic line has always been edgy, they also have some of the best made products available. All of their cosmetics are approved for Vegans and are certified by PETA as being cruelty free.

The Pocket Candy Palette is by all means as whimsical as the entire Lime Crime Line and founder Doe Deere herself. If Polly Pockets are the inspiration for this year’s makeup rollout, it will be exciting to see what’s next for the folks at Lime Crime.