Category Archives: Email Marketing

Don’t Leave Your Email Marketing Without Video

The use of video in marketing is growing exponentially. According to a study by the Relevancy Group LLC, utilizing video in email marketing campaigns has increased revenues by nearly 40 percent, yet in the survey, only 25 percent are incorporating video into their campaigns.

The writing’s on the wall. More than 60 hours of video are uploaded on to YouTube alone every minute. Smartphones now match the use of Desktops and Laptops among 18 to 34 year olds, and the wave of multimedia vying for the attention of the user has made video usage critical for the Email Marketer to stay competitive.

Video in email can increase open rates by as much as 20 percent and increase click through rates up to three fold. Simply put, not including video in email marketing efforts is leaving money on the table.

Strategies to include video can seem uncomfortable at first, as it is with all change, but Talk Fusion makes the transition easy to give your organization the edge it needs to survive.

Talk Fusion’s Founder and CEO Bob Rena simplified the process by creating more than 1000 templates to be used for virtually any occasion, so starting out is as easy as cut and paste. Marketers also have the ability to create their own templates as they become more proficient for fresh, unique content.

Since the foundation of Talk Fusion in 2007, it has grown to become the 8th largest online video content provider in the world, helping marketers become more effective daily.

If you haven’t stepped in to the world of engaging your potential customers with video marketing, you owe it to yourself to investigate what Talk Fusion has to offer.