Category Archives: Business

Jose Henrique Borghi Comes Up with a Campaign that Rouses Smiles

Mullen Lowe Brasil agency, where Jose Henrique Borghi is the CCO and co-CEO, has developed an offline communication for Fini, a subsidiary of Spanish Group Sanchez Cano. The offline communication is meant for Fini’s fresh brand positioning. The fresh signature for Fini, which was created by the advertisement agency and dubbed “Abriu, Sorriu” aims at spreading fun sensations to the consumers of its products. The great surprises will be spread whenever a consumer opens the bullet pack.

About Fini

Fini is among the biggest candy companies in the world. It produces chewing gum, jelly candies, marshmallows, licorice and other different sweets. It is present in over 80 countries and leads in this segment in Brazil. The company always bets on various strategies aimed at surprising its consumers. It has an artisanal origin and it is currently expanding on a constant level by national retail.

“Abriu, Sorriu”

“Abriu, Sorriu” positioning was started in April 2017. It was developed in a way that would allow it to communicate great surprises that anybody can get when opening a product routinely. In order to popularize its fresh motto, Fini went on to launch a communication campaign, which will involve offline and online actions. Mullen Lowe, formerly known as Borghi Lowe, was the Brazilian advertising agency in charge of the project.


According to the digital marketing controller of Fini, Luiz Henrique Ferreira, the fresh company intends to give its consumers some joyful and surprising moments whenever they are consuming any product from the brand. Fini is aiming at turning any bad moment into a good or better one. The company is aiming at making consumers smile everytime they open a boatman from its franchises, Fini package or Fini Store box. Fini partnered with Metro newspaper and managed to distribute about 60,000 special issue newspaper that contained only good news. Mullen Lowe Brasil will handle the offline promotion on behalf of Fini and has already developed the “Transformations” campaign.


The Wine Tasting Company, Traveling Vineyard

Traveling Vineyard is a rapidly growing company that deals with trying and tasting different kinds of wines. They make feeling less stuffy and aim at having people love every bottle of wine that they open. Their guide books and sites are helpful in making someone enjoy wine while relaxing at their home without them having to strain to look for education from friends that can misguide them.

Traveling Vineyard gets to the communities and then share love and passion while building togetherness and unforgettable memories as they work with their clients. In their blogs, they discuss many exciting topics that are interactive the recent one being ‘How to Throw a Traveling Vineyard Wine Tasting Party in Your Home.’ among other news. On Twitter, their handle focuses on wine pictures and the fun that it brings encouraging people to drink wine. They post videos that teach in various ways to make money and how their organization work.

The Traveling Wine Guide recently gave an article about Napa Valley where it has a solid history of wine. It has an excellent terrain for growing grapes. Tourists and newcomers always go there to taste the wine and veer off the paved road exploring the scenic sights and sounds of Napa. There are places that Traveling Vineyard proposed when one is visiting Napa.

Read more on Crunchbase.

Strolling in the Napa Art Walk. There is 3D art on the site where the art is exhibited. The event has creative work that a tourist will find enticing. Purchasing the artwork will go to funding charities.

Napa Valley Historical Society. When a person goes to this place, he/ she will know how the site came into being and the topography there. This Historical Site collects solid pieces that give the past of Napa.

Round Pond Estate. The fertile grounds also grow olive trees beside having quality grapes. Napa has the best Mediterranean olives that are of high quality producing oils with spices.

Cooking lessons at Silverado Cooking School. Wine and food go hand in hand, so there are perfect recipes in the Flavor Town. The School is excellent for polishing cuisine skills with famous chefs like Malcolm de Sieyes.

Other places to visit is the Robert Louis Stevenson State Park and Auberge Spa where you can go to relax and layback after a hectic day.

Learn more about Traveling Vineyard:

Tim Armour thoughts on Warren Buffett Investment Advice

Warren Buffet, arguably American’s number one financial investor in a recent yearly shareholders letter shared some of his insights regarding mutual funds and clearly one man who seems not to be entirely in agreement with him is Tim Armour. Tim commentating Buffett’s letter seems to share a different opinion.

Warren Buffett argues that the ‘’ active versus passive’’ argument when it comes to mutual funding is misinformed and does not serve the interest of the investors. He further states that mutual funds provide a poor opportunity when it comes to long-term investments this because the funds will be subjected to excessive trading and huge management costs. Buffett also seeks to challenge the common notion that mutual funds are safe when it comes to retirement investment.

Inasmuch as Buffet is partly right with his observations, his strategies are entirely misplaced. Warren is a strong believer on rigorously scrutinizing a company before investing in them. While this strategy has been reasonable doubt been effective, they might have adversely affect the credibility of some mutual funds investment and hence the disagreement in strategies and learn more about Tim.

About Tim Armour

Currently Tim Armour is the Chairman of the Capital Group. This is one of the world’s largest investment funds and the home of all American investment when it comes to mutual fund. Tim is a man with a deep passion for mutual funds. Prior to joining Capital Group, he was Chairman to Capital Research and Management Company and Capital Group’s management committee.

Tim enjoys over thirty years’ experience in matters mutual fund investment and always advices investors to invest in active investors for them to succeed and read full article.

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Nine9 – The Unagency that’s a Showcase for Your Talents

Nine9, the Unagency, immediately sets the stage using the adage “Got Talent?” Most musically inclined and artistic type people do not lack a sense of confidence in their abilities. However, communicating these talents to others can be difficult and immensely time-consuming. Nine9 takes talented, creative people, and shows them how to promote themselves to the right people in all the right places. In fact, Nine9 does all the footwork for models, musicians and actors, so they can continue to perfect their talents, no longer having to worry about the chore self-marketing.Nine9 works for people fresh out of schooling, prime to launch a career. It also acts to refocus individuals who have stepped away from their dream for a few years, but now want to pursue what they truly love. Nine9 gets you auditions, lines up photo shoots and is the driving force behind the promotional necessities of making it in the artistic industries.

Casting directors and talent scouts appreciate Nine9’s You-Tube channel and massive database gives the simplicity. They offer when trying to find the best talent. Taking the time to audition unknowns can be a waste of time for those people who have the ability to ignite careers and Nine9 takes the guesswork out of scheduling the most viable talent. Nine9 is like handing an aspiring musician or actor, his or her own private billboard right outside a talent agency’s front door. Nine9 is more than just another promotional gimmick.

They offer aspiring talents the ability to hone their skills in preparation for the all-important big audition. Auditions are had to come by, let alone second chances. Using Nine9 as a resource of knowledge and training, means there may not be any need for a second opportunity.At Nine9, a star is born every day. Are you one of those stars? Only way to find out is to give Nine9 the opportunity to promote your stardom. With the ‘Unagency‘ on your team, you can focus on what you love, perfecting your talent, while Nine9 showcases those talents for you.


Getting you inside Construcap the Leading Brazilian Real Estate Firm

Construcap is one of the largest real estate company in Brazil.The company is based in São Paulo and has been on the rise since it was founded in 1949.The growth can be noted from the revenues of the enterprise.In 2012 alone, Construcap registered BRL 1.98 billion in profits.The company’s primary goal is to ensure there is remarkable relationship between them and the clients. Whether you are an established new client, they make sure they are committed to you.


What do they do?


Construcap has specialized in comprehensive construction services such as industrial buildings, road construction,railway and airport infrastructure, electricity, sanitation, oil and gas mining and commercial buildings.They serve the government, private entities, and individuals.The company is behind building the stores for large supermarkets in Brazil, power plants, highways, and railways.


Individuals contract the company to construct structures like condominiums, residential homes, and housing complexes while private firms contract them to build hospitals, garages, parking lots, schools, shopping centers, offices and other commercial buildings. The government contracts them to construct train stations, stadiums, recreational areas, subways, and other public structures.




Construcap has been awarded several times because of their fantastic services and commitment to their clients. Engineering News Record Magazine in 2015 ENR Global Awards named them as the leading construction company. Now, the company continues to expand its services worldwide by adopting the newest technologies available in the industry.


The company is led by two co-CEOs Efraim Horn and Raphael Horn. Through their leadership, the company has been able to expand to more than sixty cities in Brazil alone. They offer great leadership that has propelled the company to the public success that it’s currently enjoying.


In conclusion, Construcap has played a significant role in the real estate industry in Brazil due to the quality buildings that it is constructing. The real estate market and companies have grown massively in the recent times, and some of this can be attributed to Construcap. For more information about the enterprise, you can visit their website.


Irrefutable Reasons Why You Should Work with Equities First Holdings

Equities First Holding provides stock-based lending services for individuals, businesses, and investors. The company was founded in 2002 and has its headquarters in Indianapolis, Indiana. Since its inception, the firm has grown to become a global leader in offering alternative shareholder financing solutions. It provides margin loans and stock-based loans to individuals who cannot meet the tightened banks’ borrowing criteria, especially during harsh economic climates.

During times of economic crises, banks and other lending institutions tighten their lending requirements as well as increasing interest rates. This has always been a strategy by most banks to limit the number of low-income individuals from accessing the loans. Since economic fluctuations are a common phenomenon in the current world, Equities First Holding has come up with a solution to help out individuals struggling at these difficult times.

Since it is undeniable that the country has not fully recovered from the 2008 financial crisis, using stocks to get money is the next frontier. Equities First Holding has been recognized as one of the firms helping many Americans during harsh economic conditions. The company gives first working capital to anybody willing to use their stocks as collateral. Use of assets as collateral is quickly gaining ground as one of the innovative ways of securing fast working capital, and, therefore, a reason to work with Equities First Holding. Over time the company has seen an increase in the number of people disengaging their stocks to get margin loans and more information click here.

In stock-based loans, a non-recourse feature is used. This kind of a debt uses assets as collateral allowing the borrower to disengage with the lender. The lender can then liquidate the stocks to get fast working money. For the last couple of years, Equities First Holding has issued $ 2 billion-worth of stock-based loans in over 2000 transactions. The founder and president of equities First Holding welcome any borrower seeking first fast working capital and don’t qualify for bank loans and Equities of Website.

Equities First ZA Exists to Help You in Reaching Your Goals

There are a myriad of reasons why one may want to acquire capital through a loan. However, it’s highly recommended for whoever that may be seeking a loan to ensure that they’re obtaining one from a lender that is truly reliable and honest in its transactions. One of the best ways to know whether your lender is one that you can depend on to provide you with the best deals that they possibly could is by seeing the reviews, feedback and ratings that they’ve received from providing such services.

Equities First Holdings is a lender that has certainly received several positive remarks and ratings from those who have been able to obtain loans from them in the past. They offer some of the best loans in pertinence to interest rates with fair rules of collateral. One cannot deny that they are indeed an organization that exists to help people in their lives for anything that they may need.

High net-worth individuals may also be a group of people who may be wanting to attain a loan, however, some have found it difficult to attain a loan for an amount that they may specifically be wanting. Equities First Holdings offers them solutions of obtaining loans that they may have not necessarily been able to come upon from anyone else. They’re a lending organization that believes in helping everybody, not just a select group. Meaning, high net-worth individuals are not excluded from the list of people who may be able to obtain a loan from them. If you are wanting to see what you can do about obtaining a loan, please do not hesitate to contact one of the lending professionals of Equities First Holdings today and they will be more than glad to assist you on building capital for your goals.

Rona Borre is Motivating the Chicago Community

The has become well known nationally for being a woman-owned business that is consistently bringing in revenue making strides a leading company in the Chicago area. CEO and Founder of Instant Alliance, Rona Borre, has an influential piece to the puzzle as a recognized woman in business. Her passion to work in the human capital industry has brought on honors from the The Business Ledger and the National Association of Women Business Owners.

CEO and Founder of Instant Alliance, Rona Borre, has an influential piece to the puzzle

Receiving a BS in business from the University of Arizona, Borre is pairing companies with the highest potential talented individuals to create a higher ceiling for business owners. Rona’s philosophy is to bring passionate leaders with initiative and entrepreneurial spirit to help build assets in the growing market. At Instant Alliance, Borre and her colleagues create a path for unique excellence to prevail.

Borre and Instant Alliance take their process beyond a typical resume and interview. They are engaged in the connections that happen on a day-to-day basis in the workday. The nurturing culture Instant Alliance has created makes an inspired culture for their affiliates to drive impact upwards in the business culture. With her successes at Instant Alliance, Borre has achieved roles on the board of the Economic Club of Chicago as well as the Young Presidents Organization in the community. Her passion to help companies achieve their goals is inspiring and motivating.

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Helane Morrison Set to Leave SEC at the End of the Month

Helane Morrison, a long-serving director of SEC (Securities and Exchange Commission)office in San Francisco is set to step down at the end of the month and take up a new job in a privately owned investment company. Morrison is set to join the Hall Capital Partners Firm in San Francisco as the general counsel and chief compliance officer. In a recent interview, she revealed that she is expected to join the firm after thanksgiving.



Morrison’s Time at the SEC



As the top official of SEC in Pacific Northwest and Northern California, she has caused several civil cases to be filed against some big corporations in this region for allegedly violating securities laws. Some of these cases involved Brocade Communications Systems (San Jose) executives for backdating stock options, a company purchased by McKesson Corp. (San Francisco pharmaceutical wholesaler) whose officials engaged in financial fraud and Franklin Resources (San Mateo mutual fund corporation) for improper trading. Helane Morrison stated that as she was starting on her job, a person had told her that SEC was known for instituting cases against unknown companies. Morrison in reply stated that nowadays they also bring in the big and significant cases too. Helane summed up by stating that she had enjoyed the time she spent at SEC and wanted to embark on a new challenge. {Read More}



About Helane Morrison



Helane Morrison is the current managing director, CCO and general counsel at Hall Capital Partners LLC and a member of the executive committee of the firm. Before she joined Hall Capital Partners in 2007, she was heading the SEC office based in San Francisco (1999 – 2007). She had started off as the district administrator before becoming the regional director. Morrison was in charge of securities litigation, enforcement and regulation in Northern California and a further five states in the Northwest. She headed the enforcement division of SEC office in San Francisco from 1996 up to 1999. She used to represent SEC in financial, business and legal communities as well as with news media and various government agencies.



Prior to her stint at the U.S. Securities and Exchange Commission, she used to practice law at a San Francisco-based law firm (Howard & Rabkin Advocates) from 1986 to 1996. Morrison made partner of the firm in 1991. Her legal practice focused on SEC matters, business litigation and private securities actions defense. She was also involved in conducting investigations on internal corporate matters. She holds a B.S. in Journalism (Northwestern University) and went on to receive a J.D. from the Berkeley School of Law, University of California.




Billy McFarland, CEO of Spling and Magnises, Appeals to Millenials Desire for an Active Social Life

Billy McFarland, the CEO of Spling and Magnises, is an American entrepreneur originally from the New York City area. McFarland is best known as the founder of Magnises, an innovative social club designed to appeal to professional millennials, with lavish parties and an assortment of perks. The centerpiece of the Magnises concept is the black, metal membership card linked to the user’s banking or credit information, which the member can then use at a variety of New York City establishments, especially hip restaurants and nightclubs.

The Magnises card is being touted as the “Amex for millenials.” The perks the club promotes emphasize the millenial focus on an active social life and the generational trend of delaying marriage and long-term relationship commitments. Billy McFarland himself notes that the concept came to him after a spirited conversation with a group of friends. They realized that while American Express was extremely successful at marketing its credit card as a status symbol, the extra perks that came with an AMEX were simply irrelevant to the twenty-something demographic. Founded in 2013, the club currently boasts more than 50 partnerships, from upscale gyms to private transportation services, which provide special discounts and personalized service to members. The application fee is $250, and admission to the club is selective.

The Magnises headquarters is located at the luxurious Hotel on Rivington on the Lower East Side, a neighborhood synonymous with gentrification and the new generation of Manhattan professionals. The Magnises penthouse also serves as a clubhouse, where members can work or hold private events during the day. At night, the penthouse hosts a number of spectacular events, from parties to networking meetings to lectures.

The club has raised more than $3 million in funding since its launch in 2014 and is already self-sufficient from fees. McFarland says that he seeks out members who have business and social connections that can enrich the overall club experience in the form of new partnerships. The young entrepreneur left Bucknell University as a freshman to found the Internet startup Spling, a social media venture which focuses on making content more targeted and relevant.