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SteelSeries Sees Huge Success with NewsWatch TV Review Partnership

SteelSeries is a Danish manufacturer that’s focused on gaming peripherals and accessories, which is exactly why the company reached out to NewsWatch TV to help get the word out about its products. NewsWatch TV has been around since the early 90s providing reviews of consumer electronics, mobile app reviews, celebrity interviews, and more. Since their partnership deal in 2013, SteelSeries has only seen its brand recognition rise among its target demographic.

Tori Pugliese serves as the Senior Director of Marketing at SteelSeries and her glowing testimonial reveals just how much NewsWatch TV was able to boost SteelSeries through its PR partnership. NewsWatch TV worked with the company to produce a script that accurately displayed SteelSeries’ products, using jargon that SteelSeries’ target demographic would be very familiar with so it felt right at home. In the end, the SteelSeries segments on NewsWatch TV went on to reach over 95 million households and brought the exact level of brand recognition SteelSeries was hoping to achieve.

Viewership for NewsWatch TV is rather high, as the program is broadcast at 7 am Mondays on AMC and Ion Television affiliates, while also being independently syndicated to local stations around the area the company is based in Washington D.C. The program sees hosts Susan Bridges, Andrew Tropeano, and Michelle Ison demo new products, services, and apps. Usually, each product is given one to two minutes of coverage while the hosts talk about the product’s features.

Aside from product reviews, NewsWatch TV is also known for its interviews with celebrities concerning consumer tech, especially if the celebrity is involved with the product in any way. Several Fortune 500 companies have taken advantage of NewsWatch TV to have products appear on the show, including Sony, Audi, Siemens, Bang & Olufsen, and D-Link.

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