Building a Legacy With Doe Deere

The desire to leave a lasting effect on the world is the driving force behind Lime Crime and Poppy Angeloff founder, Doe Deere. From humble beginnings as a social media entrepreneur, to eventually becoming one of the biggest names in the fashion world, her status as a definitive leader is now unquestionable. Her story is one of overcoming adversity and resourcefulness that serves as an example for women of multiple generations to come.

Where it seems everything is becoming more uniform in nature, Doe Deere dares to stand apart with a take on fashion that is unapologetic. Both of her brands Lime Crime and Poppyangeloff are pushing boundaries by taking new approaches to feminine expression, causing many others to join in her footsteps. Her motto is one of an inclusive nature, always focused on making her products available to a broader market of females. Having built upon the early days of Lime Crime that was operated by a team of only five, they have now grown to employ over forty people dedicated to the same goals and ideals.

Doe Deere moved to the United States at the age of seventeen, and quickly enrolled into New York City’s Fashion Institute of Technology to pursue her dreams of expanding upon her love for fashion. She thought that the world of cosmetics was severely lacking in terms of color varieties, and sought out to change this by offering a line of makeup that was as expressive in nature as she was herself. Women everywhere took notice and helped her grow to reach iconic status in the fashion world. This allowed her to branch out even more to include a line of jewelry which she sells through her company Poppy Angeloff.

In a world of making a difference, Doe Deere is leading the way. She decided to offer an array of animal cruelty free products that also are made from vegan only ingredients, which sets her apart from the rest. Instead of keeping to the old trends of animal tested cosmetics, she set the new standard for people all over the world to follow.

https://www.limecrime.com/pages/our-founder-doe-deere

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