NGP VAN: Winning Votes-Door by Door

Campaigns in the past ten years have become digital battlegrounds! President Obama was known as the first digital president as his campaign utilized much of the internet to spread the message of change and hope. However, one old fashion yet effective tactic never changed.

 

Canvassing is one of the best ways a campaign can turn out the vote and reach people on a more personal level. It puts a face behind a candidate and allows undecided voters or non-voters to speak directly with supporters about any misinformation that the opposing candidate has spread or simply to inform them when the election will be taking place. NGP VAN has been the leader in campaign voter reach for many democratic campaigns such as President Obama’s campaign and Senator Warren’s victorious election. NGP VAN has integrated technology and traditional canvassing in order to lead the most effective voter outreach strategy possible.

NGP VAN has formulated specific tactics in order to have effective outcomes at every door. For example, the importance of writing a script that allows you to present the candidate’s beliefs and specific local topics are paramount. The fact of the matter is that NGP VAN is not a polling company, they are here to win votes or inform door by door and that should be the mindset of anyone canvassing.

 

With the inclusion of the LGBTQ community into NGP VAN software or the awareness to single mother households, the term of democracy has made me re-think what it really means. At it’s simplest definition form, democracy is the inclusion of everyone, yet for a long time that was anything but the truth. Today I am confident to say that there are still amazing companies out there such as NGP VAN who strive to stay true to their word in promoting a more progressive national direction.

 

 

https://www.inc.com/profile/ngp-van

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