Desiree Perez: A Model of Success for Women in the Entertainment Industry

As is the case with far too many industries, leadership in the entertainment sector is dominated by men. But there are still a number of notable female leaders in the entertainment industry, and one of the most prominent of these is Desiree “Dez” Perez, the Chief Operating Officer of ROC Nation. The news outlet Gazette Day recently published a piece discussing Dez Perez’s life and career.

Desiree Perez, who was recently named one of Billboard’s top Women in Music for 2017, has demonstrated her business acumen over the course of her career with ROC Nation. ROC is not only a record label; they also manage songwriters, producers and sound engineers, and as the company’s COO, Dez Perez has a hand in all of it. The label has signed top artists such as J. Cole, Shakira and Calvin Harris, and Ms. Perez has been personally involved in the business careers of A-list performers Jay-Z and Rihanna. She has been part of Jay-Z’s inner circle for years, and helped him transition from a popular rapper to a brand name and business mogul. She also helped Rihanna reach the height of her fame by negotiating a 25 million dollar Samsung collaboration for Rihanna’s Anti Tour.

Dez Perez has gained a reputation as a strong negotiator thanks to deals like the one she secured for Rihanna. She secured Sprint’s $200 million investment in Tidal in early 2017, and shortly afterward also worked with Sprint to bring 1 million free downloads of Jay-Z’s album 4:44. Together with her husband, Juan, Ms. Perez invests liberally in the music industry; together with several other prominent investors, the couple is part of the “Hova Circle of Influence.”

Aside from serving as ROC’s COO, Desiree Perez also runs general activities at SC Enterprise, a firm owned by Jay-Z. She has been at ROC since 2009, and her skills as a talented leader and shrewd businesswoman have helped ROC flourish as a business. She was largely responsible for acquiring the music streaming platform Tidal, and she dedicates much of her spare time to her personal mission of helping women achieve success and influence in the entertainment sector.

Read More: weeklyopinion.com/2017/12/jay-zs-secret-weapon-desiree-perez/

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