Luiz Carlos Trabuco Cappi Finally Retires From The Helm Of Bradesco

He will be remembered as one of the greatest bank presidents that Brazil and Bradesco, in particular, has ever seen. He worked with Bradesco for over 38 years in various capacities. His retirement was extended for two years in 2015 to give ample time to the company to prepare for a successor that would fit into his shoes. Indeed, Mr. Luiz Carlos Trabuco will leave a mark on the banking scene. It will be remembered that Luiz took over the leadership of the bank when it had just lost its competitive edge against Itau Unibanco. However, he soon returned the bank back to its original stature and even made it better. Mr. Trabuco has come to the end of his term. He says that the bank has an elaborate succession calendar that will allow his handing over the presidency of the firm to Mr. Octavio De Lazari.

Trabuco’s First Major Deal at the Helm of Bradesco

Mr. Trabuco was granted the permissions he needed to move and acquire HSBC. It is the acquisition of HSBC that threw Bradesco back to the limelight. He pointed out that HSBC was an important acquisition if Bradesco group was to lay a firm foot in the financial services sector. Mr. Trabuco is also credited with taking the Bradesco group shares to NYSE. Moreover, he led Bradesco insurance to become one of the most decorated insurance companies in Brazil. Mr. Trabuco received an award for the Insurance personality of the Year in 2015. He was also crowned the entrepreneur of the year.

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Brief on Luiz Carlos Trabuco Cappi

He is a philosophy graduate from the University of Sao Paulo. He has also studied various courses at prestigious universities in Brazil. Mr. Trabuco was employed by Bradesco when he was still in his teen years. He worked in various capacities including being the President of Bradesco Seguros before he was appointed to become the president. Luiz Carlos Trabuco Cappi helped Bradesco return to the competitive lane by using his sociology skills to improve the bank’s relationship with the public. He also embarked on a massive new customer recruitment drive that saw the bank open 3500 new accounts per day. The bank soon surpassed Itau Unibanco’s share in customer numbers and capitalization. Mr. Trabuco employed multi-prong approaches in revamping Bradesco; although he remained non-committal regarding competition from Bradesco’s main rival.

Trabuco and Brazil’s Economy; His Views

Mr. Carlos Trabuco Cappi is of the opinion that the Brazilian politics may not affect the economy much. He even points out that with the evolution that the country is experiencing, certain financial services sectors such as insurance are set to expand. Bradesco Group provides one of the most robust insurance programs in Brazil. Mr. Trabuco Cappi says that Insurance is a fundamental part of the government. It helps the government to achieve its social equity responsibility.

Trabuco Hands Over

Mr. Luiz Carlos Trabuco leaves the helm of Bradesco but he puts it in the hands of another experienced hand at the bank. Mr. Octavio De Lazari has also worked at Bradesco for a significant number of years. In fact, he has worked on many projects with the outgoing president. It is hoped that the succession will be the best fit. Mr. Octavio beat a host of other candidates for the presidency of the bank, including all the bank’s vice presidents.

Source: http://www.valor.com.br/financas/5306443/bradesco-anuncia-octavio-lazari-no-lugar-de-luiz-carlos-trabuco

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