How Don Ressler has used Customer Service to grow Fabletics

All fashion markets are always full of customers who desire to buy clothes that are stylish and have the best quality. Don Ressler is an experienced entrepreneur who is knowledgeable about the branding and business development. In 2013, he worked with two other businesspersons to establish a renowned athleisure wear company that is called Fabletics. Ressler felt that firms that manufactured athletic wear clothing left a gap, and he was determined to fill it. Fabletics is recognized for providing quality, trendy, and affordable products that satisfy most American women. Don’s primary approach of making the company popular was to ensure that it fulfilled the needs of the clients. He has worked with Fabletic’s co-founders, Adam Goldenberg and Kate Hudson, to ensure that they offer the best activewear in the market.

Don Ressler and Goldenberg have worked together in many businesses, and they had to involve Kate Hudson to make Fabletics successful. Hudson has had a successful career as a Hollywood actress, and she is appealing to many women. She has been Fabletics’ face for the past four years. Her beauty, personality, confidence is quite appealing to clients. Kate has excellent media skills, and she acts as a spokesperson and ambassador for the fashion brand. She has been critical in assisting Fabletics to grow into a multi-million dollar e-commerce firm.

During inception, the proprietors of Fabletics faced the challenged of coming up with clothes that were functional and fashionable. Several businesses that are in the fashion sector have failed to grow due to the inability to develop such products. The experience of Adam and Don enabled them to the design athletic wear that satisfied the needs of their target market. They have also managed to build a remarkable online reputation for the company. The image of the brand has given it a competitive advantage over other businesses in the sector.

Fabletics’ e-commerce platform is unique since it has been designed to offer subscription services to its customers. Its members enjoy discounts of up to 50 percent. The company allows individuals to register as either VIP or regular members. VIPs need to pay a monthly subscription fee of $50, and they enjoy privileges such as the gifts and redeemable reward points. New clients give the company information about their fashion tastes to make it easy to offer them the best products. The growth of the Fabletics brand can be attributed to its dedication to satisfying client needs.

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