ClassDojo: Connecting Parents, Students and Teachers Nationwide

ClassDojo is a San Francisco based educational start-up and offers an innovative, interactive communication platform that connect parents with their child’s teachers and classrooms. Founded in 2011 by Sam Chaudry and Liam Don, ClassDojo’s main focus is to create a positive learning community and culture for students, parents and teachers alike. Parents can use the new app to see school activities, communicate with their student’s teacher and to empower parents to become more involved with their child’s education at home.

The app also allows teachers to upload photos and videos displaying daily activities and projects. A great feature that many parents find useful is the ability to easily and privately communicate with teachers.

Currently, ClassDojo is being used in classrooms across the country. It is estimated that 2 in 3 schools use the newly founded platform and it is increasing in popularity. To date, a total of $31 million has been raised in venture funding; $21 million coming from the start-ups Series B round. The Series B round was lead by General Catalyst. The managing director of General Catalyst, Hemant Taneja, believes that the platform is comparable to Facebook or Snapchat and will see equal growth.

The Series B round did bring in new investors as well: GSV, SignalFire and Reach Capital. According to the cofounders, the funds gained through investors are being used to expand the features and content of the app. ClassDojo is a completely free app that has generated no revenue. While creating features that could generate revenue is in the works, the founders are more focused on better adapting the app for classrooms and how they could incorporate new ground breaking abilities.

Teachers across the board agree that ClassDojo encourages and creates a community and bond that goes beyond the typical teacher/parent relationship. Parents are not only encouraged, but invited to see and comment on their child’s day-to-day activities.

The San Francisco-based startup has recently partnered with Stanford University to create a five part animated video series that can be shared amongst teachers. These videos focus on a new concept called the ‘growth mindset.’ The founders of ClassDojo, as well as the researchers at Stanford, hope that the video series will be the first of many “Big Ideas” series and will promote research in classrooms across the US and other countries.

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