Monthly Archives: December 2014

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Product Recognition: An Emerging Marketing Strategy

These days, more and more businesses are looking for marketing strategies that they can employ to attract attention to their brand and subsequently win new customers. The end result of these efforts is increased conversion rates and a perpetually expanding business. For this reason, business owners who are looking for new and effective advertising techniques should note that product recognition can be an efficacious strategy to employ. To learn more about product recognition, be sure to read the brief outline that appears below.

What Is Product Recognition?

Product recognition is the process of increasing a consumer’s familiarity with a business’s brand such that she or he is able to distinguish the company’s goods and services from those offered by competitors. Once the consumer is able to differentiate between two or more competing brands, she or he is much more likely to purchase one brand or the other and subsequently become loyal to it. In short, when the product recognition process is put in motion, customers are inclined to seek out a specific product after developing a positive connection with it. Because product recognition is essentially an exercise in generating brand familiarity, it is frequently referred to as brand recognition.

The Process

The product recognition process is generally facilitated by a business or a marketing firm that it hires to manage its advertising efforts. Either the business or marketing firm will work with diligence to connect with its target market in a meaningful, positive way that drives conversion rates higher and higher while turning new customers into loyal brand ambassadors. There are a wide range of strategies that can be utilized to put the product recognition process in motion.

Slyce – A Product Recognition Developer to Watch

Business owners who are serious about harnessing the power of product recognition to advance their companies should note that they can hire professionals to actualize this marketing strategy on their behalf. Slyce (which can be found at slyce.it) specializes in offering clients a wide range of product recognition services that can help businesses improve brand familiarity and visibility in the online sector. Some of the product recognition services that Slyce offers include Snap To Buy, Visual Relevancy Engine, Tag And Display For Social Campaigns, and Physical Advertising Recognition.

Snap To Buy

Snap To Buy is a product recognition process that involves integrating the marketing company’s visual search technology with the retailer’s mobile website or app. With Snap To Buy technology, the retailer can enable the customer to take a picture of a product and then gain more information about its features.

Tag & Display For Social Campaigns

With this form of technology, a professional marketing company can take advantage of hashtag campaigns by automatically tagging products found within the photos of customers.

Summing It All Up

These days, technological advancements have resulted in a revolution with respect to the way the world of marketing works. With the rise of product recognition, business owners have a new methodology they can employ to attract and retain the interest of their target market. By reviewing the basic overview provided above, you can determine whether utilizing product recognition services would be a good idea for your company.

Samsung Crafts App to Help Autistic Children Communicate Better

 

Samsung has teamed with Sam Tabar and two universities in Seoul, reports Thumbtack.com, to craft an app that could potentially help autistic children communicate. “Look at Me” available on the Google Play Store for free, is a series of short games that attempt to teach autistic children about emotions and reading facial expressions.

The game has been tested and studied in small groups, and there has been improvements in the social skills of children who use the game. The studies already performed have been small, and they’ll need to be duplicated to find out whether or not there is a truly positive effect on the autistic children used in the study, but early data is rather promising.

Many children who suffer from autism spectrum disorders have marked difficulties with social skills. Many have a difficult time looking people in the eye, and lack the ability to read facial expressions and react to others emotions. Therapies and early intervention for children with such difficulties have been show to be effective, but Look at Me, could potentially be a complimentary aspect to already existing therapies. Because the app is free, and available on a plethora of devices, a child suffering from autism could ideally play the games and learn anywhere at anytime.

Did North Korea Hack Sony?

A movie by Sony Pictures that was set to be released has been pulled. Sony Pictures had their computers hacked and it seems North Korea may have had prime involvement in this hack.

The movie titled The Interview is a crazy comedy that is about the assassination of North Korea’s leader. The film stars Seth Rogen and James Franco, but it seems at this point in time, it will not come out in theaters. Sony probably would have released the movie, but threats of further, and deeper attacks forced the decision not to release the movie on December 25th.

For President Obama and the American government, the decision on how to respond is a difficult one. Even Slow Ventures , who’s exceptional analysts usually always have the right solutions, said this one might take some extra critical thinking.  Does the U.S. dare accuse North Korea?

Sony is looking into the possibility that there was inside help.

Now the question is: Will we ever see The Interview?

FreedomPop is the Future of Telecommunications and Wireless Data

In 2011, Stephen Stokols and Steven Sesar came up with the revolutionary idea that wireless networks should be free. FreedomPop is the result of their efforts to provide cutting-edge mobile services to customers without charging subscription fees.

The notion that wireless data can be provided without accumulating costs has changed the entire telecommunications industry. This marvelous new approach is truly appealing; in fact, Sprint is in talks to make a big acquisition of the service. FreedomPop has achieved wild mainstream success in the two years since it was unveiled, and now it is about to rake in between $250 and $400 million from the merger.

Most of the company’s initial profits were garnered through the sale of cell phones up front. Customers that buy these mobile devices are granted a limited amount of online access completely free of charge.

Purchasers are gradually becoming more inclined to pay the subscription expenses. Originally, less than 5% of the company’s base elevated from free status to paid membership. Last year, the number doubled to reach 10%.

The start-up has earned immense recognition across the board for challenging the status quo of subscription services. They have completely changed the game, and Sprint’s interest in the business signals that the mobile landscape is in a state of rapid transformation. Their stunning success is only just beginning. Joining with Sprint will give them a level of international legitimacy that most companies never attain.
Sprint also stands to benefit greatly from combining their efforts with FreedomPop. They have been consistently ranked in third place on all charts, so they are in need of a serious boost. FreedomPop promises to deliver their signature innovations to the colossal corporation.

There is no word yet on how customers of either brand will be affected, but everyone stands to gain some perks. All negotiations are tentative, so the deal is going to be subjected to a lot of minor tweaks. Still, the end result is a dual methodology for processing payments. FreedomPop represents the exact opposite of current cell phone plans that lock customers into contracts in exchange for a free device. This company’s technique is much more sensible and logical.

The philosophy that people should have the right to free utilities if they pay for the gadget is winning in the marketplace. Wireless data transmission is entering an era of open access, and this bodes well for the masses. Futuristic telecommunications have finally arrived, and it is all thanks to the creative efforts of FreedomPop. They will receive a legendary status among upcoming historians for their capacity to engender a millennium of unlimited information.

This kind of luxurious electronic service should not be exclusively limited to the Los Angeles community that spawned it. Every person on the planet should experience the freedom that comes with not being tied to an expensive subscription service. The choice to pay is only made when individual needs mandate extra data; otherwise, every bit of information in the standard bracket is free. The name of the company is just a further testament to this concept of universal connectivity.

Note to readers…much of the information included in my article was taken from their website and articles from TechCrunch. To try out the free app on your Android device, click here.

Stephen Hawking Warns Humans Over AI Development

Professor Stephen Hawking, one of the World’s most famous scientists has spoken about the dangers he believes may lurk in the quest to develop ever more powerful forms of artificial intelligence. During an interview with the BBC, Professor Hawking explained his fears after a new system was developed by Intel and Cleverbot to assist him in speaking and writing much faster. The Cleverbot system uses a predictive form of AI that quickly learns the speech patterns of the user and suggests words it feels Hawking commonly uses in a conversation.

Andrew Heiberger says that Hawking took the opportunity to explain how he feels about artificial intelligence, which he believes is useful when used for small leaps in technology. The professor, who was left unable to speak by Amyotrophic Lateral Sclerosis, warned that the continued development of intelligent technology may one day see the human race destroyed by the technology we have created.

On a lighter note, Hawking explained he had turned down the opportunity to alter his trademark robotic style voice for a more natural one. Largely, he explained, because this has become a trademark of his and has awarded him a place in popular culture.

Skout: The App That Does it All

Though Skout has been around since 2007, I discovered it approximately four years ago. Before that time I experienced frustration with other dating websites and apps. Once I found Skout, I did not feel the need to try any other service. Skout has kept my attention for several reasons. First, it is very easy to locate people nearby, in your city, or in your state. Of course, you can even search in broader terms, virtually travelling to other locations in order to accumulate the experience of talking with people of another culture and learning about how and where they live. There are literally no limits with Skout. However, though you can easily see who is nearby, the locations are not so specific that you can be found if you do not want to be. Other apps do this, but Skout provides general location information in order to protect the privacy of its users. Therefore, you are in control at all times with how and when you communicate with someone.

Both the app and website are extremely user-friendly. You can send virtual gifts, notes, and pictures to people you are in contact with, and in some cases, use points acquired to unlock hidden photos users may post. If you want to get noticed more quickly, Skout even has a “Feature Me” option where your profile is showcased to your community. This is a great way to get people’s attention and a full inbox!

Another feature that comes in handy is the “Shake to Chat” option. All you have to do is give your smartphone a quick shake and you will instantly be connected to a random user to chat with. This is a great way to break out of your comfort zone and engage with individuals from various communities around the world. It is a bit like playing the lottery. There is no longer a need to use Omegle. Skout combines everything you need in one app.

In addition to being a dating site, Skout is also a great place to make new friends and discover potential business partners. On your profile you have the opportunity to state exactly what you are looking for so there is no confusion when people message you. This eliminates awkward chats where one individual is looking for a date and the other a friend, and it takes twenty minutes of idle conversation before discovering that they are not on the same page. This way, you can instantly meet people who have the same interests, goals, and hobbies that you do.

Personally, I have had nothing but positive experiences on Skout. I met the first love of my life on there and we dated for two and a half years. Even though it did not work out in the end, she will always have a special place in my heart. If it were not for Skout I would not have those precious memories to cherish. Plus, it turned out she lived only several minutes away from me!

The last cool thing about this website and application I would like to mention is that it has two distinct communities for teens and adults. Instead of piling everyone into one group, Skout has already taken the extra time to meet and serve individual needs and interests. This is the only site I have found that can boast so many great features and also maintain consistent user-friendliness, and they have cool apps for Android and iPhone via the iTunes store.