Jeff Bezos has been known to be a ruthless CEO that takes no prisoners. He is someone that has taken the world by storm with Amazon, and he takes every opportunity to make sure that he maximizes revenue that is generated by Amazon. Typically, Bezos buys companies that compete Amazon. Zappos is a company that he purchased. Diapers.com is another one. He was willing to let these companies continue to function in business as usual, but he made sure that he narrowed his competition by purchasing companies that were in direction competition with Amazon. Fans of Fabletics have been wondering if Kate Hudson will bite the bullet and eventually get sell Fabletics to Amazon, but it doesn’t look like she is going anywhere. She has put her heart and soul into Fabletics, and Hudson appears to be ready for battle.
Fabletics sells a ton of clothes for women. Joggers and runners are going to love the selections of leggings and active wear gear that is available. Yoga enthusiasts are going to appreciate what Kate Hudson and her Fabletics brand have conjured up. She is a ball of energy that doesn’t seem to be taking a break any time soon. Her passions for making money and making quality athletic clothing are in synch and she appears to be riding the wave of success with the Fabletics fans that are signing up for subscriptions.
This may be one reason that she doesn’t really worry about the competition that comes with Amazon. It is true that Fabletics is a much smaller company than Amazon, but Kate Hudson has more of a personal touch when it comes to connecting with fans. It would not be sensible for Fabletics to get bought out by Amazon because the secret to successful with Fabletics is not found in the clothing alone. Kate Hudson is clearly the face of Fabletics, and she is the one that helps this company generate the millions in sales that have been occurring.
Hudson knew that subscription services that are offered by Fabletics are crucial to profit so she makes every attempt to connect with fans of this clothing brand. There has to be some type of personalized touch to what she is doing in order to keep regular subscribers interested in clothing that is unveiled through Fabletics.
One of the things that Kate Hudson has done well is develop an active wear line that she models on this website. People get the chance to see her in her workout gear, and many of them may become inspired by the middle-aged mother that is still finding time to juggle a busy schedule with parenting and exercise.
Aside from being the face of Fabletics, Kate Hudson also knows that she has a comparative advantage of having physical brick-and-mortar stores for customers to shop. This is something Amazon has never had. This type of business model for Fabletics involves the opening of more stores in order to lure customers that don’t shop online.