Adam Goldenberg is an American entrepreneur. Goldenberg is the co-founder of JustFab. He is the kind of person who can spot a trend in the fashion industry, grow it into a business and consequently, make it a leading brand. His entrepreneurial skills became evident by the age of 14. It was in this year that he founded a gaming company called Gamers Alliance. Three years later, Gamers Alliance was sold to Intermix Media in 1999. By the age of 20, he got promoted to Chief Operating Officer at Intermix. This was his breakthrough in his career. Adam became the youngest COO of a publicly traded company. It was in this group where he met Don. Their friendship grew very fast and in 2002, they formed their business.
They came up with a fashion industry that targeted women. After consultation and extensive research, they found out that for fashion to remain relevant in the social media platform, it had to be fun and engaging. They named the company Intelligent Beauty. This company operates and incubates businesses in beauty and fashion spaces. The company grows it businesses by employing technology. Technology helps in marketing and also in the building of the brand.
Later, as they sought to expand, it became paramount that for fashion to get acceptance in the market, it needed a combination of several characteristics. For instance, they realized that a mix of a fun product and one that trended online was necessary for growth. To build this affordable and attractive model, they hired the services of style consultants and designers. As a result, JustFab was formed. This company aimed at providing ladies accessories, handbags, and shoes at a subscription fee of 39 dollars per month. Their intention is to inspire women, help them in changing or improving their wardrobes. They also provide styling tips to their customers. The company has grown under the theme of sharing. Adam says that sharing fashion evokes a response in the market. If the style is right, the response is registered in high consumption.
Of late, JustFab has changed its name to Tech Style fashion group. The renaming of the company was intended to emphasize on the company’s roots in technology. Adam Goldenberg, the Chief Executive Officer, said despite the change of names, the company stays true to its vision. He stated that the name captures what JustFab has become. He said that today, fashion has merged with technology and hence the name.
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